Berger, Denise D., Pepperdine University, ProQuest, UMI Dissertations Publishing, 2013. 3567736.
See Overview below.
"A society grows great when old people plant trees whose shade they know they shall never sit under."
- Ancient Greek proverb
This qualitative, phenomenological study provides a detailed look at corporate social responsibility (CSR) among selected U.S. Fortune 500 global corporations that show evidence of advanced stages of CSR development, herein referred to as itCSR. While CSR broadly conveys business' role in society, itCSR is a construct meant to indicate business' ideal contribution in society that epitomizes meaningful triple bottom line impact, that being an emphasis on people, planet and profits.
While I originally set out to do a dissertation on talent development, as part of my studies we went to India. There, I met a CSR expert who shared, "CSR is like teenage sex. Everyone says they are doing it, but only half are doing it right. And of the half, only half are doing it the right way!" That line hooked me and I set out to understand what doing it the right way looks like, because it isn't enough to do the right thing. The right thing needs to be done in the right way. And since CSR is all-encompassing, I gravitated to it conceptually because it embodies people development and the best of what we as individuals and teams can bring to bear.