Values matter. They form the basis of an individual's character, and they are the foundation to an organization's culture and ethos. Too often, however, we neglect our values. Organizations might think they have articulated values, but many organizations don't live by them, they don't activate them, and then end up sitting on the shelf as nice-to-have words, collecting dust. Leaders don't live into them. Employees don't know them. Some organizations have too many values, because let's face it, there are a lot of value words that sound good to have. The reality is, too many values dilute the efficacy of others, making it impossible to know which values are core and which ones are truly significant in times of complicated decisions.
One of the important reasons why corporations do CSR the right way is because they have have articulated a handful of core values, and practice them. Values are the window into the soul of the organization. Values boost clarity, uniformity and accountability, and they convey to others the organization's "why" (Sinek, 2011) and its "true north" (George, 2007).
Walking the talk by living into the organizational values is but one factor in why an organization does CSR the right way. Read the full article to learn more.
"Awareness is not a giver solace - it is a disturber and an awakener." - Greenleaf